4 Tools to Help Your Business Marketing Degree

May 4, 2023

Marketing is a crucial aspect of any business, and having a degree in marketing can open up a wide range of career opportunities. Bethel University offers a Business Marketing degree in our Adult and Graduate Studies department. With the rapidly evolving marketing landscape, we have found that our students can find it challenging to keep up with the latest trends and techniques. Fortunately, there are many tools available to help marketing professionals stay ahead of the curve. Here are four essential tools to aid your degree in Business Marketing.

Business Marketing Tools

  1. Google Analytics – Google Analytics is a free tool that provides valuable insights into your website’s traffic and performance. With Google Analytics, you can track metrics like the number of visitors to your site, how long they stay, which pages they visit, and much more. This information can help you identify areas for improvement and make data-driven decisions about your marketing strategy.
  1. Hootsuite – Social media is an essential component of any modern marketing strategy, and Hootsuite is a tool that can help you manage your social media presence more efficiently. With Hootsuite, you can schedule posts, track mentions of your brand, and monitor social media metrics like engagement and reach. This tool can save you time and help you stay on top of your social media game.
  1. Canva – Visual content is a powerful tool for engaging your audience, and Canva is a user-friendly tool for creating high-quality graphics, presentations, and other visual assets. With Canva, you can choose from a vast library of templates, images, and fonts to create eye-catching designs that will help your marketing materials stand out.
  1. Mailchimp – Email marketing remains a highly effective way to reach your audience, and Mailchimp is a popular tool for managing email campaigns. With Mailchimp, you can create and send professional-looking emails, track open rates and click-through rates, and segment your email list based on various criteria. This tool can help you build stronger relationships with your customers and drive more conversions.

At the end of the day, marketing professionals need to stay up to date with the latest trends and tools to succeed in today’s business landscape. These four tools – Google Analytics, Hootsuite, Canva, and Mailchimp – can help you stay ahead of the curve and drive better results for your business. Therefore, whether you are a seasoned marketing professional or a recent marketing graduate, exploring these tools can be beneficial to augment your knowledge and skills acquired through your Business Marketing degree.


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